Beetle Mania


Boomer Bugs

One of the most unique things about Bird Dog Bay is the fact each and every design in our collection originates from Steve. While it may seem like a stretch, it’s absolutely true; everything from the whimsical to the traditional is born from Steve sitting at his desk with his trusty drafting pencil and Gus at his feet.

Years ago in one of our first collections, Steve drew a great car tie called “Classic Sports.” A nice step and repeat featuring MGAs and MGBs, it was popular with the gearhead crowd and the dads who missed burnin’ rubber in their whippy British racers. A “car tie” has many options, there being so many models of cars… trucks, convertibles, sedans, but Steve decided on a classic… The Volkswagen Beetle. A classic car, das auto, is globally recognized as a unique, reliable, and speedy get around car. Set beside palm trees in two great colors, this tie is also an instant classic.

After a few years of it being absent from the collection, a trip to Los Angeles inspired Steve once more. Having met a friend in Pasadena, Steve was taken with the easygoing nature of the The Golden State. After his friend mentioned an old VW Beetle of his, well, the gears started shifting and “Boomer Bugs” was born, embodying that little touch of California cool we all know and love. Dude…. it’s just a killer tie man.